WATCH: At the Nashville Creative Mornings gathering on Friday, we had the pleasure of hearing a fantastic talk by art director and graphic design luminary, Lawrence Azerrad. The worldwide CM topic this month was “Restart,” so Lawrence offered some poignant reflections on the importance of beginning anew each day. Or as he put it, “repetition with intention.”
Through an exploration of stories from the Apollo missions, the Space X program, the Concorde supersonic era, and his own journey as a rock star record cover designer riding the crash of the music industry, Azerrad underscored the value of creative restarts in the face of immense challenge. Having the grit to get back on the launchpad again and again and again is could be exactly what it’s going to take to see our dreams achieve liftoff, right?
The Nashville talk isn’t available online just yet, but another of his talks which addresses many of the same threads is available on the Los Angeles Creative Mornings page.
LOOK: Beyond all of the inspiring insights, I totally geeked out on all of the beautiful typefaces, elegant layouts and source images of vintage technology in his visual presentation. And, of course, this fan boy had to get him to sign my copy of his new book, Supersonic: The Design and Lifestyle of the Concorde! It’s chock full of beautifully documented design ephemera from the era of hopeful imagination that supersonic travel inspired.
LISTEN: Last year, Azerrad also paid homage to another important moment in vintage technology with his Grammy-winning design for a box set of the Voyager Golden Record. Launched in 1977, the originals are now 1.5 billion miles from Earth but, right here and now, you can listen to the playlist of recordings our planet sent forth as the most elaborate ‘message in a bottle’ to date.
Make this week magnificent!